Model Human
Behavior
Uncover the hidden behavioral cause-and-effect factors behind why we make decisions. Generate McFadden Hybrid Choice Models and causal DAGs using AI.
Launch CausalFlow↗︎// Beyond correlation
Why causal graphs
Traditional analytics tells you what happened. Causal graphs tell you why.
CausalFlow generates Directed Acyclic Graphs grounded in McFadden’s Hybrid Choice Model - the Nobel Prize-winning framework for discrete choice.
Map the latent psychological states, utility functions, and choice probabilities that drive any human decision.
Causal DAGs expose the structural mechanics of choice - observed variables, latent psychology, utility weights, and final decisions.
Natural language to causal model
How CausalFlow works
Describe a behavioral question in plain language. CausalFlow identifies explanatory variables, infers latent psychological states, constructs utility functions, and maps causal relationships.
Each graph includes observed data nodes, latent psychology variables, evaluation weights, and final decision outcomes with projected probabilities.
Powered by McFadden Hybrid Choice Models. Results in seconds.
What CausalFlow generates
Causal graph generation
Transform any behavioral question into a structured DAG with observed, latent, utility, and choice nodes.
Latent variable discovery
Automatically identify hidden psychological states - price sensitivity, brand loyalty, risk aversion - that drive observable choices.
Utility function mapping
Compute beta coefficients and utility weights that quantify how each variable influences the final decision.
Discrete choice modeling
Generate choice probabilities across alternatives grounded in random utility maximization theory.
Questions you can model
Pricing decisions
Why do customers choose premium over budget? Map the latent drivers of willingness-to-pay.
Behavioral anomalies
Why do retail investors hold losing stocks? Uncover the psychological mechanisms behind irrational choice.
Health behavior
Why do patients skip life-saving medication? Model adherence through latent motivation states.
Political choice
Why do voters vote against their economic interest? Trace the causal path from identity to ballot.
Consumer paradoxes
Why do luxury buyers prefer scarcity over utility? Graph the status signaling pathway.
Habit formation
Why do dieters binge after success? Model the feedback loops between achievement and self-regulation.