Action models for
product and strategy.
Get a Demo↗︎// The problem
The say-do gap
$80B is spent annually on research that models stated preferences. 46% of online panel respondents fail basic quality checks. The gap between what people say and what they do is where capital gets misallocated.
Everyone else is building language models. We are building action models. Subconscious simulates your market so you can see which actions are most likely to move the metric that matters.
Not descriptive. Not predictive. Prescriptive.
Model what people do, not what they say.
// Platform
How it works
Connect your data. Define the decision. We stand up a live simulation of your market within 8 hours. Once live, run experiments in under 5 minutes.
Each simulation shows the actions most likely to improve pricing, messaging, and product outcomes.
1. Connect your data · 2. Define the decision · 3. Run simulations · 4. Prioritize the highest-impact move.
Why it works
Decision models, not dashboard correlations
Most analytics tells you what moved. Subconscious helps product and strategy teams estimate what is likely to happen next and which levers are worth pulling.
W&B benchmark93% accuracy against real humans
Validated against 350+ published human studies across 20+ domains. The benchmark is grounded in observed human outcomes, not self-reported intent.
LeaderboardLive within 8 hours
Traditional research and planning cycles can take weeks. Subconscious stands up a live market simulation quickly, then keeps running experiments around the clock.
Read the paperBuilt on your market data
Use your customers, products, and user journey data. No generic panels, no synthetic focus groups, and no waiting for another research sprint.
Third-party researchUse Cases
Pricing optimization
Test 50 price points in an hour. Find the revenue-maximizing tier structure before you launch.
GTM messaging
Run 100 message variants instantly. Ship the positioning that converts.
Product strategy
Kill losing features before they burn runway. Double down on what drives adoption.
Audience segmentation
Don't waste pipeline on the stubborn or the loyal. Identify the movable middle.
Pipeline acceleration
Score leads by predicted behavior, not stated intent. Point sales where it counts.
Hard-to-reach audiences
C-suite, specialists, patients, policymakers - people who don't take surveys. We model them from behavioral data.
// Client outcomes
Results in production
“We validated a tiered pricing overhaul that grew ARR 5× without triggering churn. The simulation identified price sensitivity thresholds we'd never have found with surveys.”
Head of Product |Finta
“Subconscious replaced six months of consumer research with a five-minute simulation. We saved $8M in research costs on a single program.”
Vice President, Research |Fortune 100 Aerospace
“The causal models surfaced behavioral drivers that traditional segmentation completely missed. We launched with 93% confidence in our positioning.”
Director of Strategy |Global Consulting Firm
// Architecture
Under the hood
Wall Street simulation methods applied to product and GTM decisions.
Quantitative trading meets product
The same discrete choice models that hedge funds use to price risk and simulate markets - now applied to customer behavior, pricing, and go-to-market.
Nobel lectureYour Customers, Not Proxies
Import directly from Salesforce, HubSpot, Snowflake, or CSV. Experiments run on your actual customer base - not generic panels.
Compounding Intelligence
Each experiment trains the next. Your organization builds proprietary behavioral knowledge that competitors can't replicate.
Reference paperZero Fraud Surface
46% of online panel respondents fail quality checks (Greenbook, 2020). Subconscious has zero fraud surface. No bots, no satisficing, no professional respondents.
SourceEnterprise-grade privacy
GDPR & CCPA compliant. Your data never leaves your environment or trains external models. SOC 2 Type I certified.
API-first deployment
RESTful API, webhook triggers, native integrations with CDPs and warehouses. Operationalize results directly into your revenue stack.
SOC 2 Type I Certified · GDPR & CCPA Compliant · Zero Data Sharing · 99.5% Uptime SLA Backed by insiders from Sequoia, OpenAI, UChicago, and Bloomberg
// Performance
By the numbers
| Metric | Traditional Research | Subconscious |
|---|---|---|
| Time to insight | 6-8 weeks | Under 5 minutes |
| Behavioral accuracy | 62% | 93% |
| Sample size required | 1,000+ | 0 (synthetic) |
| Panel fraud rate | 46% (Greenbook) | 0% |
| Privacy compliance | Manual audit | By design |
// Why now
A decision engine for what markets still guess at
The cost of building has collapsed. The cost of building the wrong thing has not. Subconscious gives teams a way to model pricing, product, messaging, and behavior before they commit budget, roadmap, or brand.
We bring online-quality analytics to the 80% of commerce that still happens offline - and to the high-stakes audiences that never answer surveys.
Get a Demo to learn how behavioral simulation can transform your decision-making.