Model what people do,
not what they say.
Get a Demo↗︎// The problem
The say-do gap
People say they want the healthy option, then buy the chips. They say they want the EV, then choose the SUV. This is the say-do gap. Every survey, focus group, and simulation that models what people say inherits it.
That gap is where capital gets misallocated - wrong pricing, wrong positioning, wrong product bets. The question is not what people claim. It's what they do, why they do it, and what changes the outcome.
Subconscious models the do, not the say.
Most research models stated intent. We model actual choice.
// Platform
How it works
Connect your CRM, CDP, or upload a CSV. Define the decision. We build causal models calibrated to your actual customers and run experiments in minutes.
Each experiment produces a causal map: what drives the choice, how much each factor matters, and what to change. Results flow back to your stack via API.
1. Connect data · 2. Define the decision · 3. Run experiments · 4. Deploy with confidence intervals.
Why it works
Cause and effect, not correlation
Ice cream sales and shark attacks rise together every summer. That's correlation. Temperature is the hidden cause. Most analytics finds patterns. Causal AI finds the levers you can actually pull.
W&B benchmark93% accuracy against real humans
Validated against 350+ published human studies across 20+ domains. The largest behavioral AI benchmark in the world.
Leaderboard5 minutes, not 6 months
A traditional conjoint study takes months and costs $50K+. One Subconscious experiment takes 5 minutes.
Read the paperYour data, not proxies
Import from Salesforce, HubSpot, Snowflake, or CSV. We model your actual customers - not panels, not synthetic populations, not prompt-generated personas.
Third-party researchUse Cases
Pricing optimization
Test 50 price points in an hour. Find the revenue-maximizing tier structure before you launch.
GTM messaging
Run 100 message variants instantly. Ship the positioning that converts.
Product strategy
Kill losing features before they burn runway. Double down on what drives adoption.
Audience segmentation
Don't waste pipeline on the stubborn or the loyal. Identify the movable middle.
Pipeline acceleration
Score leads by predicted behavior, not stated intent. Point sales where it counts.
Hard-to-reach audiences
C-suite, specialists, patients, policymakers - people who don't take surveys. We model them from behavioral data.
// Client outcomes
Results in production
“We validated a tiered pricing overhaul that grew ARR 5× without triggering churn. The simulation identified price sensitivity thresholds we'd never have found with surveys.”
Head of Product |Finta
“Subconscious replaced six months of consumer research with a five-minute simulation. We saved $8M in research costs on a single program.”
Vice President, Research |Fortune 100 Aerospace
“The causal models surfaced behavioral drivers that traditional segmentation completely missed. We launched with 93% confidence in our positioning.”
Director of Strategy |Global Consulting Firm
// Architecture
Under the hood
Wall Street simulation methods applied to product and GTM decisions.
Quantitative trading meets product
The same discrete choice models that hedge funds use to price risk and simulate markets - now applied to customer behavior, pricing, and go-to-market.
Nobel lectureYour Customers, Not Proxies
Import directly from Salesforce, HubSpot, Snowflake, or CSV. Experiments run on your actual customer base - not generic panels.
Compounding Intelligence
Each experiment trains the next. Your organization builds proprietary behavioral knowledge that competitors can't replicate.
Reference paperZero Fraud Surface
46% of online panel respondents fail quality checks (Greenbook, 2020). Subconscious has zero fraud surface. No bots, no satisficing, no professional respondents.
SourceEnterprise-grade privacy
GDPR & CCPA compliant. Your data never leaves your environment or trains external models. SOC 2 Type II certified.
API-first deployment
RESTful API, webhook triggers, native integrations with CDPs and warehouses. Operationalize results directly into your revenue stack.
SOC 2 Type II Certified · GDPR & CCPA Compliant · Zero Data Sharing · 99.5% Uptime SLA
// Performance
By the numbers
| Metric | Traditional Research | Subconscious |
|---|---|---|
| Time to insight | 6-8 weeks | < 5 minutes |
| Behavioral accuracy | 62% | 93% |
| Sample size required | 1,000+ | 0 (synthetic) |
| Panel fraud rate | 46% (Greenbook) | 0% |
| Privacy compliance | Manual audit | By design |
// Why now
A decision engine for what markets still guess at
The cost of building has collapsed. The cost of building the wrong thing has not. Subconscious gives teams a way to model pricing, product, messaging, and behavior before they commit budget, roadmap, or brand.
We bring online-quality analytics to the 80% of commerce that still happens offline - and to the high-stakes audiences that never answer surveys.
Get a Demo to learn how behavioral simulation can transform your decision-making.