Why behavioral
simulation?
Traditional market research captures opinions, not actions, but current behavioral research methods isn’t designed for them: existing systems are either fully general or trading-focused. Subconscious is a behavioral simulation designed and built for behavioral insights.
Optimized for
real-world decisions
Subconscious was built with operators across CPG, fintech, healthcare, and public policy. Connect your Salesforce, HubSpot, CDP, or Databricks account, and we'll construct privacy-safe clones of your customers to run causal (not casual) experiments, at scale.
If you’re a company with large, real-world economic flows and would like to help shape the future of Subconscious, get in touch.
Transform how
your business
predicts outcomes
01 :: Cause & Effect
Optimize your financial flows with causal understanding features, including memo fields and batch transfers.
02 :: 93% human-level accuracy
Test products, messages, and pricing on digital twins of your actual customers trained on 3.5 million real humans with validated behavioral accuracy.
03 :: Minutes, not months
Get causal insights in 5 minutes instead of 3 months. Replace a $900K/year research stack with intelligent AI agents at 1% of traditional cost.
04 :: Privacy-safe customer clones
Connect your CRM/CDP to create behavioral twins of your customers. No survey fatigue, no fraudulent responses, just validated behavioral data.
Performant and
scalable for any
business
use case
01 :: Lead scoring & prediction
Identify your best prospects before they know it themselves. Predict customer needs, not just react to signals.
02 :: Message & campaign testing
Test 100 messages instantly to perfect campaigns before launch, not after you've spent the budget.
03 :: Product design & validation
Launch products you know will win. Test 50 concepts in 1 hour for $5K instead of 1 concept in 6 months for $200K.
04 :: Pricing optimization
Optimize pricing with causal models 2.5x more predictive than demographics alone.
05 :: Market research at scale
Scale research conversations instantly through intelligent AI agents trained on 3.5 million real humans.
06 :: Customer segmentation
Discover hidden customer segments based on actual behaviors and motivations, not just demographics.
Technical
capabilities
01 :: Causal inference engine
Run true experiments showing cause and effect, based on Nobel Prize-winning discrete choice models.
02 :: CRM/CDP integration
Connect your Salesforce, HubSpot, CDP, or Databricks data for high-fidelity models of your actual customers.
03 :: Behavioral compounding
Every experiment builds on previous learnings. Organizational knowledge compounds exponentially, not linearly.
04 :: Fraud elimination
No survey fatigue, no fraudulent responses (46% - 100% in traditional research), just validated behavioral data.
05 :: Hidden trait modeling
Simulate motivations, attitudes, and psychological drivers that customers can't or won't articulate.
06 :: Instant recruitment
Access digital twins of any demographic instantly. No months of panel recruitment or interviewer bias.
Frequently
asked questions
01 :: How is Subconscious different from traditional market research?
While Marketing, Vibe Coders, and SDRs are AI's largest use cases today, the largest problem in AI remains understanding behavior. Subconscious solves this with behavioral simulation on digital twins trained on 3.5 million real humans, achieving 93% accuracy at 1% of the cost. We don't ask people what they'll do—we simulate what they will do. Unlike surveys that capture opinions or focus groups that reflect interviewer bias, we run causal experiments that reveal true behavioral drivers. Our simulations complete in 5 minutes what traditionally takes 3 months and $500K, replacing a $900K/year research stack with intelligent AI agents.
02 :: Who can build on Subconscious?
Subconscious is a neutral, accessible behavioral simulation open for anyone to build on. Subconscious is designed for product managers, CMOs, behavioral scientists, market researchers, and anyone making high-stakes decisions about products, pricing, or messaging. We.re currently working with companies across CPG, fintech, healthcare, and public policy. Interested in working with Subconscious? Request access to our private simulation platform here.
03 :: When will I see ROI from Subconscious?
Most teams see immediate value from their first simulation, typically within 5 minutes of setup. With experiments starting at $1K/month versus $500K for traditional research, ROI is typically 100x within the first quarter as knowledge compounds with each simulation. Contact us here if you’re interested.
04 :: What types of decisions can I test with behavioral simulation?
You can test any human decision: product launches, pricing optimization, message testing, brand positioning, feature prioritization, market entry, policy changes, and more. Teams use our platform for everything from validating $100M product launches to optimizing email subject lines. If it involves human choice, we can simulate it with causal accuracy traditional methods can.t match.