Studies3 markets

Studies we ran ourselves.

Our own market studies, not customer results. The audited customer records are filed above. Each film states its respondent count, choice-task count, attributes tested, and variance explained on screen.

Three markets, no client. Each film opens with the question, states its own method, and ends on what the experiment found. Every number on screen comes from the study it describes.

Nº 05

AI assistants

How do product, primary capabilities, key functionalities, safety and trust features, personality and tone, and update frequency jointly drive consumer choice of a primary AI chatbot assistant?

2:18 · No audio

A thoughtful, safety-first assistant wins 62.8% simulated share, and 82% of respondents name it their primary choice. Safety and trust is the strongest single driver.

What the film states about its method

Respondents
400
Choice tasks
2000 (5 per respondent)
Attributes tested
Product, Capabilities, Functions, Safety, Tone, Updates
Variance explained
97.9%
Opt-out rate
Not shown
Field
United States · 2026
Nº 06

Grocery

How do Whole Foods shoppers trade off price, calories, fat, sugars, volume and organic labeling when choosing vanilla ice cream?

2:30 · No audio

Alden's wins on price and calories, not on the organic label.

What the film states about its method

Respondents
400
Choice tasks
3197 (8 per respondent)
Attributes tested
Product, Price, Volume, Calories per serving, Total fat per serving, Sugars per serving, Organic
Variance explained
53%
Opt-out rate
4%
Field
United States · 2026
Nº 07

Prediction markets

How do payout speed, regulatory legitimacy, fees, market liquidity, and market range drive frequent bettors' choice among Kalshi, Polymarket, DraftKings, FanDuel, and Robinhood?

2:26 · No audio

Fee transparency and direct regulation decide the platform. Brand loyalty only decides the segment.

What the film states about its method

Respondents
400
Choice tasks
2400 (6 per respondent)
Attributes tested
Payout speed, Regulatory status, Fees and spread, Liquidity, Market range, Brand
Variance explained
18%
Opt-out rate
3%
Field
United States · 2026