SECTOR / TELECOM AND MEDIA
Win back the audience before you spend to reacquire it.
Test channel, message, offer, and onboarding before the media budget moves.
4.6%
Premium SVOD churn stabilized at a level where every reacquisition bet matters. Predicting churn is not enough. Know which intervention brings the right audience back.
THE DECISION
Which channel and message brings the right audience back?
Rank win-back timing, channel, message, offer, and onboarding paths against retention and revenue before committing paid media.
VALIDATED WEEKLY
0.73
Mean rank agreement
43 design-filtered human studies
Confidence, with every report.
Every report carries graded confidence. Each week, we test the system against held-out human data and publish the full benchmark, including mid-range results and failures.
Read the validation paper ↗