SECTOR / TELECOM AND MEDIA
Win back the audience before you spend to reacquire it.
Test channel, message, offer, and onboarding before the media budget moves.
4.6%
Premium SVOD churn stabilized at a level where every reacquisition bet matters. Predicting churn is not enough. Know which intervention brings the right audience back.
Illustrative comparison, not a customer result
Which win-back offer and message should reach a live test?
A subscription team compares two offer-and-message combinations for lapsed subscribers. Contact channel, eligibility rules, and timing stay fixed so the study compares the bundles under the same conditions.
Monthly return
“Pick up where you left off.” Offer a return to the monthly plan with flexible renewal.
Annual return
“A year of what you came for.” Offer an annual commitment with the relevant annual-plan terms shown alongside the message.
Response compared
Compare modeled choices to return on the monthly plan, return on the annual plan, or choose neither. This is a simulated offer choice, not an observed reactivation rate.
Decision interpretation
A sample decision brief would nominate an offer-and-message bundle for a live test and identify revenue and commitment trade-offs. Because both terms and wording differ, the comparison does not isolate the effect of the message alone.
Next validation
Run a randomized live test among eligible lapsed subscribers after reviewing offer economics. Measure completed reactivation, retained subscriptions, and revenue before committing paid media.
THE DECISION
Which channel and message brings the right audience back?
Rank win-back timing, channel, message, offer, and onboarding paths against retention and revenue before committing paid media.
VALIDATED WEEKLY
0.73
Mean rank agreement
43 design-filtered human studies
Confidence, with every report.
Every report carries graded confidence. Each week, we test the system against held-out human data and publish the full benchmark, including mid-range results and failures.
Read the validation paper ↗