SECTOR / CPG

Know what deserves shelf space before you fund the launch.

Test product, price, pack, and claim before launch capital moves.

0%

Of shoppers enter the store with a brand already in mind. The money is in knowing which price, pack, and claim makes them switch, buy, and buy again.

Source: NIQ, Pricing Strategy in CPG Retail

Test a category

A LIVE CATEGORY TEST

Five vanilla ice cream brands, tested on price, pack size, nutrition, and the organic claim.

THE DECISION

Which product earns the shelf, protects margin, and gets bought again?

Walk into the retailer meeting with a ranked slate: what to launch, where to price it, which pack to show, which claim to lead with, and what each move does to category value.

VALIDATED WEEKLY

0.73

Mean rank agreement
43 design-filtered human studies

Confidence, with every report.

Every report carries graded confidence. Each week, we test the system against held-out human data and publish the full benchmark, including mid-range results and failures.

Read the validation paper ↗