Evidence records5 customer · 1 method
Decisions that held.
Customer outcomes and public method validation. Source status stays attached.
Customer decisions
Nº 06FintaFinta raised its annual price from $348 to $950, a 2.73× uplift, and closed 5 new customers on the monthly plan it reintroduced alongside it.Synthetic Respondents and Causal AI2.73×Nº 01A commercial spaceflight leaderA space tourism MVP shaped against a segment of fewer than 30,000 people worldwide, saving $500M in aerospace research.Synthetic Respondents and Causal AI — three experiments$500MNº 02River City Federal Credit UnionRiver City Federal Credit Union lifted auto-loan ad Result Rate 42%, from 0.52 to 0.74.Discrete choice survey with digital twins, plus Facebook/Instagram A/B testing42%Nº 03MintelSynthetic respondents reproduced Mintel's own moisturizer conjoint from demographics alone, with no choice data as input.Choice-based conjoint replication; hierarchical Bayes; Jensen-Shannon divergence0.88Nº 04New Age FloralNew Age Floral avoided $650K in traditional research and set the OshunPouch® price before launch, not after.Causal Research and Market Simulations — five iterative AI-driven experiments$650K
Method validation
43 design-filtered human-study replications across 9 domains, failures included. Read the paper.
