Evidence records5 customer · 1 method
Decisions that held.
What customers tested, what they changed, and the results they reported.
Customer decisions
Nº 06FintaFinta reported a 2.73× change in its annual subscription price, from $348 to $950, and 5 new customers on its reintroduced monthly plan.Synthetic Respondents and Causal AIRead case study →2.73×Nº 01A commercial spaceflight leaderA space tourism MVP shaped against a segment of fewer than 30,000 people worldwide, saving $500M in aerospace research.Synthetic Respondents and Causal AI — three experimentsRead case study →$500MNº 02River City Federal Credit UnionRiver City Federal Credit Union reported a 42% increase in auto-loan ad Result Rate over its prior campaign, from 0.52 to 0.74.Discrete choice survey with digital twins, plus Facebook/Instagram A/B testingRead case study →42%Nº 03MintelSynthetic respondents reproduced Mintel's own moisturizer conjoint from demographics alone, with no choice data as input.Choice-based conjoint replication; hierarchical Bayes; Jensen-Shannon divergenceRead case study →0.88Nº 04New Age FloralNew Age Floral revisited OshunPouch® pricing using simulation; $650K in avoided research cost is a Subconscious founder-attested estimate.Causal Research and Market Simulations — five iterative AI-driven experimentsRead case study →$650K
Method validation
Parameter-rank evidence from 43 design-filtered human studies. The paper reports limits and misses. Read the paper.
