Introducing Subconscious.ai,
The Human Genome Project for Behavior

Date:
09.04.25
Author:
matt huang
Reading Time:
3 min.

Subconscious.ai is a behavioral simulation platform that represents the next evolution in understanding human decision-making.

As behavioral models go mainstream, there’s a need for optimized infrastructure. Subconscious is purpose-built for behavioral models and real-world behavioral insight, born from Stripe’s experience in global behavioral insight and Paradigm’s expertise in crypto.

To ensure Subconscious serves a broad array of needs, we’re excited to be working with a group of initial design partners, including: Anthropic, Coupang, Deutsche Bank, DoorDash, Lead Bank, Mercury, Nubank, OpenAI, Revolut, Shopify, Standard Chartered, Visa, and more.

Subconscious’s behavioral insight-first design:

  • Causal inference & experiments
  • 93% human-level accuracy
  • Digital twins trained on 3.5M real humans
  • Behavioral simulation at 1% traditional research cost
  • Real-time results in 5 minutes vs 3 months
  • Integration with Salesforce, HubSpot, CDP, Databricks

Subconscious.ai enables real-world behavioral insights, including:

  • Lead scoring & customer prediction
  • Message & campaign testing
  • Product design & validation
  • Pricing optimization & strategy
  • Market segmentation & research
  • Behavioral psychology insights

We’re building Subconscious with core principles of decentralization and neutrality. Subconscious will be a neutral platform with respect to behavioral models, allowing users to make transfers and pay gas fees in any behavioral model. The behavioral simulation platform will be secured by an independent and diverse behavioral AI agent set, with a roadmap toward permissionless behavioral AI agents.

We’re partnering with builders across fintech, banking, ecommerce, agentic finance, and more — if you’d like to build with us, get in touch at partners@subconscious.ai