Case study
Finta
Finta increased headline price 5×, 92% YoY revenue growth.
Stated
Finta, an AI-powered fundraising platform for private companies, came with three goals: deepen customer insight so product and marketing matched buyer preferences, sharpen targeting to raise conversion rates, and personalize outreach at scale. The decision underneath all three was price.
Revealed
Simulated demand supported a price far above the existing rate. The study validated a two-tier structure — $99 per month or $950 per year — and turned the pricing feedback Finta had been collecting into a demand curve the team could act on.
Numbers
Figures with provenance.
5×
headline price uplift
92%
YoY revenue growth after the pricing change
5
new customers closed at the new price point
Before
One flat price, set by founder intuition, with no quantitative test against demand.
With Subconscious
A two-tier structure at $99 per month or $950 per year, validated against simulated demand before launch.
Result
5× headline price. 92% YoY revenue growth. 5 new customers closed at the new price point.
We validated customer feedback on pricing through Subconscious.ai’s survey insights, which gave us the confidence to adjust our pricing strategy successfully.