Strategic communications
One announcement. Different audiences.
Compare how stakeholders respond to a frame, a channel or a disclosure sequence.
Define the comparison.
Make the trade-off visible.
Start with the alternatives and the population whose choices matter to the decision.
Inputs
Message alternatives
Audience context
Outcome definition
Audiences
Compare alternatives within customers, then inspect differences from the other defined groups.
Evidence
The estimated response, uncertainty and the conditions under which the comparison was made.
See how the experiment works ↗Illustrative decision, not a customer result
How should we explain the product change?
Follow one decision from the business situation to an experiment and an interpretation.
Scenario
A product change affects loyal buyers, occasional customers and people who have never tried it. The same wording may answer different concerns for each group.
Explore related evidence ↗Change the product story
Illustrative choice shares. Synthetic data, not a model result.
Other decisions
worth testing.
The same discipline applies: define the contrast, inspect the result and retain the uncertainty.
Product innovation
Compare product attributes, price and positioning while the alternatives are still open.
Marketing and brand
Compare the claims, offers and frames behind a campaign before the media commitment.
Audience segmentation
Compare how defined populations make trade-offs so a segment explains a decision.
Scenario planning
Compare explicit alternatives and assumptions before treating one future as the forecast.
Bring us your
strategic communications decision.
We will work through what the experiment needs and what the result can tell you.
Test a decision