Customer decision
A commercial spaceflight leader
A modeled space tourism offering for a segment of fewer than 30,000 people; $500M in avoided research cost is a Subconscious founder-attested estimate.
Decision
A commercial spaceflight company set out to design human spaceflight offerings for the affluent space tourism market. The target customer is the centi-millionaire holding $100M or more in investable assets, a global population of fewer than 30,000 people who do not sit on conventional research panels. The company needed causal insight from that segment to design, price, and position the offering.
Interpretation
Price was not the lever. Media capacity carried 51% relative importance in the choice model and cost carried 34%, with the strongest preference for 3-day missions. Quality press coverage, not price, drove brand preference. On interplanetary sentiment, ethical and environmental concerns were the largest barrier at 47% importance. On the competitive read, the client was the most preferred brand in its segment, and buyers favored a 400km maximum altitude over lower offerings.
Comparison
The comparison behind the decision.
| Comparison | What the source records |
|---|---|
| Mission attributes | Duration, maximum altitude, onboard media capacity and price varied in the simulated choices. |
| Modeled priority | Media capacity: 51% relative importance; cost: 34%. These are choice-model attribute priorities, not measured flight purchases. |
| Modeled mission preference | 3-day missions and a 400km maximum altitude were favored in the source's comparisons. |
| Savings basis | $500M in avoided aerospace research cost is a Subconscious founder-attested estimate, corrected August 12, 2026. A supporting primary cost document has not been located. |
Client case-study document (Drive, 2026-05-21)
Numbers
Figures with provenance.
$500M
aerospace research cost avoided
Subconscious founder-attested estimate; no supporting primary cost document located.
Inspect provenance
51%
relative importance of media capacity in the choice model
Inspect provenance
30,000
size of the global centi-millionaire segment the study reached
Inspect provenance
Model-predicted
Modeled and observed evidence.
Predicted
Media capacity would carry 51% relative importance in the choice model against 34% for cost, with 3-day missions preferred and a 400km maximum altitude favored over lower offerings.
Client case-study document (Drive, 2026-05-21)
Limits
What this record establishes.
The source does not document a later measured customer outcome or a respondent count. The $500M estimate is founder-attested, not verified realized savings. The client remains anonymous; attribute priorities apply to the modeled segment and task.
Causality
Within the simulated choice design, media capacity carried more relative importance than cost. This modeled priority informs an offering hypothesis; it does not establish actual flight purchases.
- Intervention
- Mission attributes varied independently across choice tasks: duration, maximum altitude, onboard media capacity, and price.
- Outcome
- Choice among competing spaceflight offerings.
- Design
- Discrete choice experiment on synthetic respondents drawn to the centi-millionaire segment, run three times across product marketing, interplanetary sentiment, and competitive comparison.
Subconscious.ai augmented the [client's] space tourism MVP in minutes. No wasted iterations. Good press coverage — not price — is the primary driver in consumer preference for [the client].