// Who we are
The people behind Subconscious
Leadership
Avi Yashchin
CEO and Co-Founder
Ex-Two Sigma quant. 2x exits to S&P 500. Guest lecturer at Wharton. Johns Hopkins CS, NYU Stern MBA.
Alexandra Ross
Strategy & Operations
Helps turn company strategy into operating systems, partnerships, and execution.
Board Advisors
Lynn Girotto
Board Advisor
Qualtrics CMO with 25+ years building technology and consumer brands, including Vimeo, Tableau, Microsoft, and Starbucks.
Terri Hall
Board Advisor
Former Gartner Executive Partner advising chief sales and revenue officers; board director and global go-to-market advisor.
Johny Mair
Board Advisor
Co-founder and Chief Product & Strategy Officer at Ethic, the sustainable-investing platform.
Scientific Advisors
Pascal Wallisch
Scientific Advisor
NYU clinical professor spanning data science, psychology, and neural science; studies how people construct subjective reality.
Howard Moskowitz
Scientific Advisor
Harvard-trained psychophysicist and pioneer of quantitative methods for consumer preference and product design.
Team
Tatevik Karapetyan
Research
Behavioral science researcher focused on experimental design and causal inference.
Mohak Sharma
Software Engineering
Builds scalable product and AI systems while studying computer science at Columbia.
Mahdi Jafari
Software Engineering
Full-stack engineer building the product systems behind rapid, repeatable experimentation.
Aryan Sharma
Data & ML Engineering
Builds the data, machine-learning, and software infrastructure behind causal research workflows.
Theadora Bulajic
CPG
Leads consumer and CPG work, translating research into decisions for brands and operators.
Augustin Wolff
Operations
Works across product, sales, and operations to move experiments from question to delivery.
Ishika Maheshwari
Behavioral Science
Behavioral scientist connecting rigorous human research with AI-enabled experimentation.
Rebekah Wigton, PhD
Applied Science
Neuroscientist and applied researcher focused on turning complex evidence into useful, human-centered decisions.
Bonnie Schwartz Nolan
Finance
Finance and operations leader. Columbia MBA in finance and social enterprise; Johns Hopkins economics.