Team and advisors.
Business operators and behavioral economists connect the buyer’s decision to the study design.
Avi Yashchin
CEO and Co-Founder
Two Sigma alum. 2x exits to S&P 500. Guest lecturer at Wharton. Johns Hopkins CS, NYU Stern MBA.
Theadora Bulajic
CPG
Leads consumer and CPG work, translating research into decisions for brands and operators.
Product, strategy, and go-to-market advisors connect research questions to investment and operating decisions.
Johny Mair
Board Advisor
Co-founder and Chief Product & Strategy Officer at Ethic, the sustainable-investing platform.
Terri Hall
Board Advisor
Former Gartner Executive Partner advising chief sales and revenue officers; board director and global go-to-market advisor.
Lynn Girotto
Board Advisor
Qualtrics CMO with 25+ years building technology and consumer brands, including Vimeo, Tableau, Microsoft, and Starbucks.
Data science, psychology, and consumer-preference researchers support method review and evidence interpretation. See the method's public record
Dr. Pascal Wallisch
Scientific Advisor
NYU clinical professor spanning data science, psychology, and neural science; studies how people construct subjective reality.
Dr. Howard Moskowitz
Scientific Advisor
Harvard-trained psychophysicist and pioneer of quantitative methods for consumer preference and product design.
Applied researchers, behavioral scientists, and engineers connect study design, execution, and evidence interpretation.
Mohak Sharma
Software Engineering
Builds scalable product and AI systems while studying computer science at Columbia.
Alexandra Ross
Strategy & Operations
Helps turn company strategy into operating systems, partnerships, and execution.
Tatevik Karapetyan
Research
Behavioral science researcher focused on experimental design and causal inference.
