Healthcare
Industries
AI Research for Pharma: Pressure-Test Positioning Before LaunchA pharma commercial or brand launch lead has one shot at first-impression positioning with prescribers, and the people whose reactions matter most, KOLs, formulary committees…
Case studies
Does a simulated vaccine-preference study match a published one? A Kreps et al. replication checkA head of insights weighing a simulated discrete choice experiment against a full human-recruited study needs one answer: does the simulated ranking of preferences track how real…
Use cases
Will Your Claim Survive an Expert Audience? Test It Before They See ItA clinician, a security engineer, or a compliance officer reads a vendor claim differently than a consumer does. They know the failure modes, and what a number is hiding.
Case studies
Checking a simulated vaccine-allocation study against Duch et al. 2021A consumer-insights team weighing a simulated discrete-choice result against a real human study needs a published study to check the simulation against.
Industries
Testing Healthcare Launch Decisions Before the Qualitative Study StartsA medtech or pharma commercial team planning a device or program launch usually has to lock positioning, HCP messaging, or a patient support program design before qualitative…
Case studies
Replicating a published rural job-preference study with a causal discrete choice experimentThe decision: trust a new method, or field a traditional study first