Replication
Methods and validation
When Is a Simulated Behavior Model Trustworthy Enough to Act On?A causal effect estimated from a simulated buyer population is not automatically trustworthy. It becomes trustworthy after someone checks it against real behavior.
Methods and validation
Can LLM-Generated Open-Ended Survey Responses Stand In for Real Verbatims?A consumer insights leader deciding whether to trust LLM-generated open-ended answers before fielding qualitative research needs one question answered: do those answers reflect…
Case studies
Checking a simulated vaccine-allocation study against Duch et al. 2021A consumer-insights team weighing a simulated discrete-choice result against a real human study needs a published study to check the simulation against.
Comparisons
PyMC-Marketing vs. Google Meridian: What to Check Before a Benchmark Moves Your BudgetA marketing analytics team choosing between PyMC-Marketing and Google's Meridian will find a published benchmark claiming one library is faster and more accurate than the other.
Case studies
Does a Simulated Yogurt-Choice Study Match Human Behavior? The Ares ReplicationA simulated conjoint study on functional yogurt reproduced the attribute ordering found in a published human study, with a rank correlation of rs = .7723, p = .009.
Methods and validation
Predicting Swinging Strikes with Bayesian Additive Regression TreesA model that returns one number is asking for trust it hasn't earned. It earns that trust with an uncertainty band, checked against data the model never saw.
Case studies
Checking a Synthetic Experiment Result Before You Act on ItThe decision: trust the number, or check it first
Case studies
Replicating a published rural job-preference study with a causal discrete choice experimentThe decision: trust a new method, or field a traditional study first
Methods and validation
How to Tell If a Causal Vendor's Probability Model Is AuditableA data science leader vetting a causal behavioral platform for a paid pilot needs one question answered before budget moves: can this vendor show the exact path from its modeling…
Case studies
Checking a simulated immigration-attitudes study against Hainmueller & Hopkins 2015A research or policy team weighing whether to trust a simulated discrete-choice result on a politically sensitive topic needs a prior human benchmark, not a general accuracy…
Use cases
Validating Agentic Research Output: A Five-Layer Eval FrameworkEvery automated research pipeline runs into the same question: how do you know the output is real before you act on it?
Comparisons
Synthetic Responses vs. Causal Experiments: Choosing a Market Research ToolChoose a market research tool by the evidence it produces for the decision at hand.
Case studies
Does a simulated vaccine-preference study match a published one? A Kreps et al. replication checkA head of insights weighing a simulated discrete choice experiment against a full human-recruited study needs one answer: does the simulated ranking of preferences track how real…