Survey design
Methods and validation
Can LLM-Generated Open-Ended Survey Responses Stand In for Real Verbatims?A consumer insights leader deciding whether to trust LLM-generated open-ended answers before fielding qualitative research needs one question answered: do those answers reflect…
Methods and validation
Should You Trust a Raw Tracking-Poll Average? A Hierarchical Model Answers ThatA tracking metric moved this month. Before a research or insights leader acts on that move, one question decides everything: is this a real change in the trend, or noise from…
Comparisons
Before You Build the Survey: Testing What Actually Drives the DecisionA research or insights lead who already runs closed-ended surveys faces a narrower question before the next one goes out: which attributes, price points, or messages are even…
Methods and validation
MaxDiff vs. Conjoint vs. NPS: Which Instrument Matches the DecisionAn insights lead scoping a study has three common instruments to choose from, each answering a different question.
Methods and validation
UX Survey Methods for Product TeamsA product team about to ship a redesign usually reaches for a survey.
Methods and validation
Survey Response Rates Are Falling. What Replaces the Survey for a Decision That Needs a Causal Answer?A research or insights leader facing a declining-response survey program has five common replacements: behavioral analytics, continuous in-product feedback, social and community…
Comparisons
Real Panel or Causal Experiment First: Deciding Before You Field a SurveyA consumer insights or growth marketing lead facing a concept, message, or feature question has two starting moves: recruit a real-consumer panel and field a survey, or run a…
Comparisons
What Is a Research Panel? Panels vs. Controlled ExperimentsA research panel is a group of people, recruited ahead of time, who agree to answer research questions over a defined period.