AI tooling
Use cases
Where a Causal Experiment Belongs When Anyone Can Ask AI for an AnswerA stakeholder can now open a chatbot, describe a pricing move or a new message, and get a confident-sounding answer in seconds.
Implementation
Build vs. Buy: A Custom MCP Research Agent or a Causal Research PlatformA growth or marketing-ops team can wire a coding agent to a product-analytics tool, a synthetic-response tool, and a messaging tool, and have it post a weekly "ship or don't"…
Implementation
The Head of Research AI Adoption Checklist for 2026A head of research adopting AI tools in 2026 does not need to decide whether AI belongs in the workflow. It already is there.
Use cases
Which Market Research Tasks to Automate, and Which Still Need Real HumansRoute fast, low-stakes exploratory questions to automated testing.
Implementation
Where to Put the Human-Review Gate When AI Drafts Market ResearchAn insights leader who lets an AI draft move straight into a pricing deck or a launch brief has made a quiet decision: that draft is now evidence, not a hypothesis.
Comparisons
Video-Avatar Production vs. Causal Message Testing: Where Should Pre-Launch Budget Go?A pre-launch team should fund causal message testing when the claim, positioning, or audience is still uncertain, and video-avatar production when the script is settled and the…