Conjoint

• Case studies

  Does a Simulated Yogurt-Choice Study Match Human Behavior? The Ares Replication

  A simulated conjoint study on functional yogurt reproduced the attribute ordering found in a published human study, with a rank correlation of rs = .7723, p = .009.

• Methods and validation

  MaxDiff vs. Conjoint vs. NPS: Which Instrument Matches the Decision

  An insights lead scoping a study has three common instruments to choose from, each answering a different question.