Case studies
Each case study reports a study that ran: the question, the method, the causal effect found, and the limits of the claim. Replications of published human studies sit alongside applied client work. Nothing here is a composite or an illustration; where a number appears, its provenance is stated.
- Bechtel Carbon Tax Policy Study: Simulated vs. Published Results
Policy and public-affairs teams weighing a costly, slow fielded study on a carbon tax package need to know whether a simulated discrete-choice experiment gets close enough to…
- Twelve Published Studies Subconscious Uses to Check Simulated Experiments Against Real Human Behavior
A research leader deciding whether to trust a simulated experiment for a live product, pricing, or policy call needs one thing first: proof that the simulation reproduces what…
- Does a Simulated Yogurt-Choice Study Match Human Behavior? The Ares Replication
A simulated conjoint study on functional yogurt reproduced the attribute ordering found in a published human study, matching 87% of the measured human ceiling (0.832 of 0.959; see…
- Nokia Rebrand — Old vs. New?
A brand leader deciding whether to greenlight a rebrand needs one thing from the Nokia story: proof, not anecdote, that the new mark changes what buyers actually do.
- Checking a simulated immigration-attitudes study against Hainmueller & Hopkins 2015
A research or policy team weighing whether to trust a simulated discrete-choice result on a politically sensitive topic needs a prior human benchmark, not a general accuracy…
- Do Simulated Patient Preferences Match a Published DCE? The Adam Replication
A health-services researcher or HEOR/medical affairs team deciding whether to trust a synthetic discrete choice experiment on patient treatment preferences needs a check against…
- Pick the Case Study Angle That Converts, Before You Write It
An agency finishes a client engagement, the client agrees to a testimonial, and someone drafts the case study around whichever framing feels obvious in the room, usually the…
- Does a Synthetic Panel Replicate Wind-Developer Policy Preferences? The Luthi Replication
A synthetic replication of a 2011 fielded discrete-choice study on wind-energy policy preferences produced a rank correlation of r_s = .7884 (p = .0004) against the original…
- Checking a Synthetic Experiment Result Before You Act on It
The decision: trust the number, or check it first
- Case Study: Willingness to Pay For Ingredients
A packaged-food pricing lead needs one number before approving a clean-label launch price: how much extra shoppers will actually pay for the claim. Not what they said in a survey.
- When Last-Touch Attribution Breaks: A Funnel-Aware MMM Read
A marketing leader reallocating budget under GDPR-constrained tracking faces a specific question: which channels actually cause leads, when user-level attribution can no longer…
- Does a Causal Experiment Match a Fielded Conjoint Study? The Claret Fish-Preference Replication
A causal experiment on Spanish consumers' fish preferences reached 87% of the measured human ceiling (0.832 of 0.959; mean 0.73 across the 43 studies passing design filters)…
- Does a Synthetic Panel Rank Subcompact Car Features the Way Thai Buyers Did? The Wu Replication
An automotive product or insights leader deciding which vehicle features to prioritize before committing R&D and marketing spend to a new subcompact model needs a way to check a…
- Exploring ride-sharing usage and attitudes with conversational surveys
A product lead at a ride-hailing company is holding a stack of AI-moderated interview transcripts, each one long, candid, and full of opinions about fares, wait times, and safety.
- What a Weak Replication Correlation Actually Tells a Product Team
A weak replication correlation, like the .5213 result below significance found here, tells a product team the simulation partially tracked human preference and points to…
- Does a simulated vaccine-preference study match a published one? A Kreps et al. replication check
A head of insights weighing a simulated discrete choice experiment against a full human-recruited study needs one answer: does the simulated ranking of preferences track how real…
- When to Rerun a Causal Experiment Before You Act on It
A research or insights lead who already ran a causal experiment eventually asks the same question: is the finding still good, or does the budget and strategy riding on it need a…
- Checking a simulated vaccine-allocation study against Duch et al. 2021
A consumer-insights team weighing a simulated discrete-choice result against a real human study needs a published study to check the simulation against.
- When to Simulate First: Seven Decisions That Need a Triage Pass Before Real-Human Research
A marketing, product, or growth leader rarely gets to test every option with real people. Budget and time force a cut before the research starts.
- When a Yield Difference Isn't the Treatment: A Field-Trial Case Study in Spatial Confounding
A field trial testing a microbial treatment's effect on plant yield found a difference between treated and untreated plots.
- Replicating a published rural job-preference study with a causal discrete choice experiment
The decision: trust a new method, or field a traditional study first
- Does a Simulated Population Reproduce a Published Refugee-Preference Study? The Adida Replication
A policy researcher, DEI research lead, or research methodologist weighing a simulated discrete-choice experiment for a sensitive, non-commercial topic needs more than a…