Case studies
The collection covers published human studies, applied examples and research workflows. Articles distinguish documented findings from hypothetical examples or proposed comparisons and identify available run evidence and limits where relevant. A proposed design does not establish a Subconscious replication result or client outcome.
- When Last-Touch Attribution Breaks: A Funnel-Aware MMM Read
A marketing leader reallocating budget under GDPR-constrained tracking faces a specific question: which channels actually cause leads, when user-level attribution can no longer…
- When a Yield Difference Isn't the Treatment: A Field-Trial Case Study in Spatial Confounding
PyMC Labs describes a field trial of microbial treatments and plant yield, where the spatial pattern in the field had to be separated from the treatment effect before a…
- When to Simulate First: Seven Decisions That Need a Triage Pass Before Real-Human Research
A marketing, product, or growth leader rarely gets to test every option with real people. Budget and time force a cut before the research starts.
- When to Rerun a Causal Experiment Before You Act on It
A research or insights lead who already ran a causal experiment eventually asks the same question: is the finding still good, or does the budget and strategy riding on it need a…
- What a Weak Replication Correlation Would Tell a Product Team
A weak correlation between simulated and human preference estimates calls for inspecting the matched estimates, uncertainty and decision risk before choosing a product.
- Checking a Simulated Car-Feature Study Against the Wu Conjoint
A simulated car-feature study needs a matched human comparison before an automotive team uses its ranking to allocate engineering or marketing budget.
- What a Simulated Replication of Lüthi and Prässler's Wind-Developer Study Must Show
An energy-policy team may need to understand how permit procedures, grid access and financial support affect developers' assessment of a wind market.
- 12 Human Studies for Evaluating Simulated Choice Research
A research leader evaluating a simulated choice result needs the original human task and a matched simulation record.
- What a Simulated Replication of Adida et al.'s Refugee-Preference Study Must Show
A researcher studying public attitudes toward refugees needs to measure the specific admission question and inspect discriminatory differences.
- Before Replicating Rao et al.'s Rural Job-Preference Study: What a Comparison Must Preserve
A workforce planner deciding which rural job incentives to test can use a published choice study to develop alternatives.
- Checking a simulated vaccine-allocation study against Duch et al. 2021
A health-policy team deciding how to explain vaccine allocation needs evidence about whom people prioritize.
- What a Simulated Replication of Kreps et al.'s Vaccine-Preference Study Must Show
A public-health communications team can use a choice experiment to study how vaccine descriptions affect stated willingness. That evidence differs from observed uptake.
- Exploring ride-sharing usage and attitudes with conversational surveys
A product lead at a ride-hailing company is holding a stack of AI-moderated interview transcripts, each one long and full of opinions about fares, wait times, and safety.
- How to Assess a Fish-Preference Replication
A simulated fish-choice study earns trust through a matched comparison with human evidence, not a benchmark borrowed from another experiment.
- Willingness to Pay for Ingredient Claims: What to Check Before Pricing a Reformulation
A packaged-food pricing lead deciding whether an ingredient reformulation can earn a premium needs three inputs: preference evidence, the product's incremental cost and a…
- Checking a Synthetic Experiment Result Before You Act on It
The decision: trust the number, or check it first
- Test a Case Study Angle Before Committing to the Draft
An agency finishes a client engagement, the client agrees to a testimonial, and someone drafts the case study around whichever framing feels obvious in the room, usually the…
- What a Simulated Replication of Adam et al.'s Patient-Preference Study Must Show
A health-services team testing a treatment experience needs to distinguish what patients prefer about the consultation from whether a treatment is clinically effective.
- Nokia's Rebrand: What a Logo Test Can and Cannot Show
A brand leader reviewing a new logo needs to distinguish recognition, positioning and purchase outcomes. Nokia's 2023 rebrand illustrates why those are separate questions.
- Checking a simulated immigration-attitudes study against Hainmueller & Hopkins 2015
Immigration-attitudes research needs to separate preferences about particular applicants from preferences about total immigration.
- How to Validate a Simulated Yogurt-Choice Study
A yogurt brand considering a functional product needs to understand how product type, brand familiarity, price and a health claim affect stated choice.
- Checking a Simulated Carbon-Tax Study Against Bechtel et al. 2022
A policy team assessing a carbon-tax proposal needs to know whether international cooperation changes public support. A simulated study can help develop that question.